I help organizations and individuals find direction‍ ‍—

through research, strategy, and coaching.

Consultant. Coach.
Thought Partner.

With 13 years working across APAC — from IDEO to independent practice — I partner with teams navigating complexity. I design research strategies that go beneath the surface: gathering real human experiences and perspectives, finding the patterns, and translating insights into direction your team can act on.

My Work

  • Auto / Product Definition

    Shaping early-stage product definition for a global car manufacturer

  • Energy / Vision & Innovation

    Defining a strategic vision for a leading Chinese smart energy solution provider

  • Outdoor / Brand & Product

    Developing a value proposition for a listed Chinese outdoor brand

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What I offer

  • Research Strategy & Design
    Scoping and designing qualitative studies tailored to your business challenge.

  • Consumer & User Insight
    Deep-dive fieldwork and synthesis across APAC markets - with deep roots in Greater China -grounded in real human experiences and perspectives.

  • Business Implication Synthesis
    Translating research findings into clear implications and direction your team can act on.

  • Individual Coaching
    For professionals at a crossroads, integrating Human Design with ICF coaching framework.
    Visit yurongcoaching.com

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Notable Clients

Over 10 years, I've partnered with leading organizations across APAC on research and strategy.

Let’s Work Together

If you're facing a complex challenge — whether in your business or your own life — I'd love to hear about it. I work with organizations and individuals who are ready to move from confusion to clarity.

For consulting projects →
hi@yurongchang.com

For personal coaching →
www.yurongcoaching.com (in Mandarin)