I weave craft excellence with visionary thinking to bridge human needs and business goals.

I’m a design research consultant

I empower organizations in shaping transformative strategies that redefine products, services, and brands for the future, with a human-centric focus.

My Work

  • Auto / Product Definition

    Catalyzing inspiration for an early stage product definition process of a car manufacturer

  • Energy / Vision & Innovation

    Defining a strategic vision for a leading Chinese smart energy solution provider

  • Outdoor / Brand & Product

    Crafting a transformative value proposition for a Chinese outdoor brand inspired by glamping     

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What I offer

I design tailored research strategies that blend various qualitative methods to meet specific business objectives and desired outcomes. 

Notable Clients

Let’s talk.

I welcome project-based collaboration as a strategic thought partner, whether you’re launching a new venture or seeking growth in an existing business.

Whatever your challenge, I can help guide your team with insights and strategies that drive inspiration and actionability toward your business goals.

Use the form on the right to get in touch with me.